Areva enters the blogsphere with a message from its President
French nuclear giant Areva took a giant step in corporate communications by opening a blog for its North American operations. Areva Blog [us.arevablog.com] opens with a message from its Jacques Besnainou (right), President of Areva Inc..
It gives me great pleasure to welcome you to AREVA’s blog for North America. We hope this blog will offer a forum on energy issues and our activities in North America. We also hope to foster discussions about energy issues and foster discussions about combating climate change, increasing energy security, and improving economic growth. It will also focus on AREVA’s solutions for clean power generation and electricity distribution in North America.
So far as I know Areva is the first nuclear company to launch a corporate blog with the objective of fostering dialog about energy issues. Lots of energy companies have blogs, but they are often just one-way broadcasts from the corporate PR office.
In a statement the company said AREVA's blog joins a number of independent blogs in the growing energy and nuclear energy blogging community.
"There is a vibrant community of energy bloggers on the Internet," said Jacques Besnainou, President of AREVA Inc. "We're proud to add our voice to that community, and we're looking forward to a frank and fruitful conversation."
The blog is just being published this week so the discussion forums aren’t live yet. I’m told they are coming soon. The story can also be told now that in developing this blog, Areva’s team reached out to a fairly diverse group of energy bloggers for ideas and input. That’s an important signal that the company plans to work hard at using its listening skills.
Dialog is welcome. Welcome to the blogsphere Areva. Do well.
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